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164 new cavendish street london w1w 6yt

Cookie Policy

Playforever Toys Limited ("We") are committed to protecting and respecting your privacy.

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By visiting (“our site”) you are accepting and consenting to our use of cookies. 

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive, and will not harm your computer.
We use the following cookies: 

Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services. 

Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. 

Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.



 Sessional or persistent

_session_id storefront

Allows Shopify to store information about your session (referrer, landing page, etc.)


_Shopify_visitstorefront and

Used by our internal stats tracker to record the number of visits to the shop.

Persistent for 30 minutes from the last visit

_shopify_uniqstorefront and

Counts the number of visits to a store by a single customer

Expires midnight (relative to the visitor) of the next day

cart storefront

Stores information about the contents of your cart

Persistent for 2 weeks


Stores session information for the checkout process



If the shop has a password, this is used to determine if the current visitor has access



Used by Google to distinguish users. The cookies collect information in an anonymous form.

2 years


Used by Google to distinguish users and sessions. The cookie is updated every time data is sent to Google Analytics. The cookies collect information in an anonymous form.

2 years from set/update


Used by Google to determine new sessions/visits. The cookie is updated every time data is sent to Google Analytics. The cookies collect information in an anonymous form.

30 mins from set/update


Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit. The cookies collect information in an anonymous form.

End of browser session


Used by Google to store the traffic source or campaign that explains to us how the user reaches our site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics. The cookies collect information in an anonymous form.

6 months from set/update

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies. In addition, if you click on links to third party sites in our blog, you should check that site’s own cookie policy.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.